Post by account_disabled on Jan 9, 2024 10:17:43 GMT
In this way it becomes a continuous work in progress towards the growth of the project, allowing you to understand user behavior on your site and you will have the opportunity to follow a conscious path that should allow you to obtain the previously planned results. Who are the most authoritative authors of Strategic Marketing books There are many authors of Strategic Marketing books who are considered authoritative and have contributed to the literature and understanding of marketing. Here are some of the most well-known names: Philip Kotler : he is considered one of the fathers of modern marketing and has written numerous books, including "Marketing Management" and "Principles of Marketing". Michael Porter: is an economist and academic who focuses on business strategy and has written books such as “Competitive Strategy: Techniques for Analyzing Industries and Competitors”.
Al Ries and Jack Trout: They were among the first to talk about brand positioning and wrote books like “Positioning: The Battle for Your Mind”. Fred Reichheld: is an author and academic who focuses on customer loyalty and has written books such as “The Loyalty Effect: The Hidden Email List Force Behind Growth, Profits, and Lasting Value.” Malcolm Gladwell : He is a bestselling author who has written books such as “The Tipping Point: How Little Things Can Make a Big Difference.” These are just a few of the many authors of Strategic Marketing books who are considered authoritative. Their work continues to be extremely influential in the marketing world and provides marketers with a solid theoretical foundation for planning and implementing marketing strategies.
It is important to underline that, whatever web marketing strategy you want to use, it is advisable to first carry out an analysis of the market and the competition: only in this way will you be able to plan your objectives, with full awareness of your strengths and weaknesses. The analysis must be conducted not only in relation to the competition, but a careful investigation of the market and the website is necessary, paying attention to how the leaders in the sector operate, trying to plan the times through which one wants to arrive at putting in place part of the initiatives already developed online by others. Subsequently you will be able to test your strategy only once you have reached a level of sustainability of the online project.
Al Ries and Jack Trout: They were among the first to talk about brand positioning and wrote books like “Positioning: The Battle for Your Mind”. Fred Reichheld: is an author and academic who focuses on customer loyalty and has written books such as “The Loyalty Effect: The Hidden Email List Force Behind Growth, Profits, and Lasting Value.” Malcolm Gladwell : He is a bestselling author who has written books such as “The Tipping Point: How Little Things Can Make a Big Difference.” These are just a few of the many authors of Strategic Marketing books who are considered authoritative. Their work continues to be extremely influential in the marketing world and provides marketers with a solid theoretical foundation for planning and implementing marketing strategies.
It is important to underline that, whatever web marketing strategy you want to use, it is advisable to first carry out an analysis of the market and the competition: only in this way will you be able to plan your objectives, with full awareness of your strengths and weaknesses. The analysis must be conducted not only in relation to the competition, but a careful investigation of the market and the website is necessary, paying attention to how the leaders in the sector operate, trying to plan the times through which one wants to arrive at putting in place part of the initiatives already developed online by others. Subsequently you will be able to test your strategy only once you have reached a level of sustainability of the online project.