Post by account_disabled on Oct 7, 2023 3:45:55 GMT
It’s a fresh way of thinking about audience segmentation,” Shrivastava wrote, “that builds anonymous groups of professionals based on the role they may play in the purchase process. It’s a combination of data points, such as a person’s role, function, company and level of seniority.”
This approach can help ensure you’re reaching the right people while also crafting a pertinent message based on the shared traits and interests of the various professional aggregates you’re targeting.
“For instance,” explained Shrivastava, “when a software seller wants toeeds Phone Number List you zero in on chief marketing officers and VPs of finance at certain companies, those two types of professionals will want to know different things. The CMO will want to know about the product’s marketing features, while the finance exec will put more emphasis on how much it costs.”
Marketing personalization on LinkedIn
The LinkedIn platform is built for this style of personalization based on professional context, making it easy for you to access aggregated insights about your audience to learn which roles, job seniorities, and industries are interacting with your brand.
For LinkedIn Ads, one approach we’ve introduced is Group Identity targeting, which groups ad audiences together based on shared professional traits, such as a member’s job title, company, industry, and more. As Shrivastava has explained, currently Group Identity is used for a portion of ads running on the LinkedIn Audience Network, without the need for individual-level tracking across sites.
It’s just one of many steps LinkedIn is taking to empower B2B marketers to achieve results as the privacy landscape changes.
Third-party cookies are on the way out, but you don’t need to sacrifice personalization in response. You just need to rethink it.
This approach can help ensure you’re reaching the right people while also crafting a pertinent message based on the shared traits and interests of the various professional aggregates you’re targeting.
“For instance,” explained Shrivastava, “when a software seller wants toeeds Phone Number List you zero in on chief marketing officers and VPs of finance at certain companies, those two types of professionals will want to know different things. The CMO will want to know about the product’s marketing features, while the finance exec will put more emphasis on how much it costs.”
Marketing personalization on LinkedIn
The LinkedIn platform is built for this style of personalization based on professional context, making it easy for you to access aggregated insights about your audience to learn which roles, job seniorities, and industries are interacting with your brand.
For LinkedIn Ads, one approach we’ve introduced is Group Identity targeting, which groups ad audiences together based on shared professional traits, such as a member’s job title, company, industry, and more. As Shrivastava has explained, currently Group Identity is used for a portion of ads running on the LinkedIn Audience Network, without the need for individual-level tracking across sites.
It’s just one of many steps LinkedIn is taking to empower B2B marketers to achieve results as the privacy landscape changes.
Third-party cookies are on the way out, but you don’t need to sacrifice personalization in response. You just need to rethink it.