Post by account_disabled on Oct 28, 2023 5:47:22 GMT
The operation itself is quite simple, what is more complex is the way in which the data is then extrapolated and read but which fortunately is not the subject of this article. Basic Big Data can be a corporate asset therefore directly owned by the Brand, purchasable from third parties or in the public domain for example, we are talking about data coming from site analytics rather than from social networks. This data is integrated into a platform called DMP, Data Management Platform which analyzes it and transforms it into insights. Characteristics of DMPs are cross channel as input, the presence of powerful algorithms for analysis and target segmentation as output.
The lack of guidelines and the lack of knowledge of Big Data, being photo editing servies something relatively new and still a bit mysterious for us Italians, leads us to analyze the main applications that Big Data has or will have in marketing and some seem like science fiction but I'm not Retargeting every time we visit a site it leaves a small part of code, the infamous cookie, which "remembers" for example the products we have visited or bought. In this way it is possible to deliver ADV campaigns aimed at users who we already know are interested in those particular products.
Zalando, for example, makes a lot of use of this technique and does very well because it usually has a rather high conversion rate. Here you will find a case history of digital media planning of this type done by OFG Advertising. Define your ICP our Ideal Customer Profile. Big Data helps us to understand even better who our consumers are by examining socio demographic characteristics such as gender, age, language, origin but they can also help us to understand their behavior on the site by studying, for example, their navigation method or the products purchased or still understand through.
The lack of guidelines and the lack of knowledge of Big Data, being photo editing servies something relatively new and still a bit mysterious for us Italians, leads us to analyze the main applications that Big Data has or will have in marketing and some seem like science fiction but I'm not Retargeting every time we visit a site it leaves a small part of code, the infamous cookie, which "remembers" for example the products we have visited or bought. In this way it is possible to deliver ADV campaigns aimed at users who we already know are interested in those particular products.
Zalando, for example, makes a lot of use of this technique and does very well because it usually has a rather high conversion rate. Here you will find a case history of digital media planning of this type done by OFG Advertising. Define your ICP our Ideal Customer Profile. Big Data helps us to understand even better who our consumers are by examining socio demographic characteristics such as gender, age, language, origin but they can also help us to understand their behavior on the site by studying, for example, their navigation method or the products purchased or still understand through.