Post by account_disabled on Nov 23, 2023 4:12:33 GMT
Come with me to see why companies like Amazon and Disney offer promotions to their most loyal customers!
Benefits of a Subscription Program
The question here is: what would Disney gain from this? After all, the C Level Executive Email Lists company has the most loved movies in the world, became a leader in streaming this year and has the most visited park in the world. Doesn’t it seem counterproductive to “buy the faithfulness of the faithful”?
Well, here are some of the direct benefits of subscription programs:
Build customer loyalty
Increase your loyal customer base
Generate greater cash flow
Collect more data about your consumer’s habits
Let’s look at these benefits through an example using a persona? Meet Rockert!
Rockert subscribes to Disney+ and is a Marvel collector. As soon as our persona discovers and subscribes to “Disney Prime”, they notice cheaper toys and other promotions such as tickets, resort stays, etc. Now instead of buying one toy a month, he buys two and a third as a gift, t-shirts for the kids and plans a trip to Orlando.
In addition to him forgetting about other streaming services or another superhero franchise, he consumes more Disney, and his friends and acquaintances realize the benefits of the subscription.
Also, there’s another gold advantage behind it: as Rockert subscribed and gave Disney a lot of data as he interacts with Disney content and offers, Mickey Mouse’s company starts to become clever. It starts to understand, for example, that Rockert has children. And, with that, it can offer Iron Man school supplies in their ads.
Depending on the amount of Rockert’s consumption, Disney will not only generate more cash flow than before, but also profit in terms of sales volume.
Benefits of a Subscription Program
The question here is: what would Disney gain from this? After all, the C Level Executive Email Lists company has the most loved movies in the world, became a leader in streaming this year and has the most visited park in the world. Doesn’t it seem counterproductive to “buy the faithfulness of the faithful”?
Well, here are some of the direct benefits of subscription programs:
Build customer loyalty
Increase your loyal customer base
Generate greater cash flow
Collect more data about your consumer’s habits
Let’s look at these benefits through an example using a persona? Meet Rockert!
Rockert subscribes to Disney+ and is a Marvel collector. As soon as our persona discovers and subscribes to “Disney Prime”, they notice cheaper toys and other promotions such as tickets, resort stays, etc. Now instead of buying one toy a month, he buys two and a third as a gift, t-shirts for the kids and plans a trip to Orlando.
In addition to him forgetting about other streaming services or another superhero franchise, he consumes more Disney, and his friends and acquaintances realize the benefits of the subscription.
Also, there’s another gold advantage behind it: as Rockert subscribed and gave Disney a lot of data as he interacts with Disney content and offers, Mickey Mouse’s company starts to become clever. It starts to understand, for example, that Rockert has children. And, with that, it can offer Iron Man school supplies in their ads.
Depending on the amount of Rockert’s consumption, Disney will not only generate more cash flow than before, but also profit in terms of sales volume.